MetLife participated in TVB Weekly’s Cover Kids Expo, which was held in East Point City, Tseung Kwan O on April 15-17, 2011.
Thousands of Snoopy shopping bags were given out free of charge to visitors during the 3-day event. In addition to giveaways, visitors were invited to join the MetLife “Love your kids” Lucky Draw, which offered fabulous prizes including a Tablet PC valued at HK$4,888 and other Snoopy collectibles.
Snoopy, MetLife’s ambassador, also came to the MetLife booth to express his gratitude to all the participants for their support to the company. He had a lot of fun with parents and kids with whom he spent the wonderful weekend.
Snoopy shopping bags were distributed free of charge at the MetLife booth
Very encouraging responses were received from the visitors
Snoopy was happy to meet new friends at the event
Print advertisement published in TVB Weekly to promote the activity