Our vision is to be a premier life insurer in building financial freedom for the people in Hong Kong. That means customers who vary in lifestage, lifestyle and financial needs.
To achieve this challenging goal, we must stay true to the values that we believe should govern all our relationships with each other, as well as our customers:
We acknowledge that people are our key resource. We want to be known for empowering people to feel protected, guided and hopeful about their lives.
Integrity and Honesty
We conduct our business endeavors with truth, sincerity and fairness.
We are continuously creating and introducing new and original ideas and ways of doing things.
We operate with an intense dedication to managing monetary resources for strong business results.
We work productively in teams toward a common purpose and we value the collective power of diverse work groups.
We encourage our associates to perform as leaders by acting and making decisions independently to get results.
These values are more than ideals to which we aspire. They are the force that underlies everything we do. And they reflect our rich tradition that has always emphasized developing innovative solutions for our customers, exercising sound business practices and serving the communities in which we do business.