Press & Promotions

MetLife has continuously evolved to reflect the vitality and growth of the company as well as the strength and security of the MetLife companies that have been established for 140 years
... including Snoopy.

MetLife has featured Charles M. Schulz's lovable Peanuts characters in advertising since 1985. The magic of the Peanuts brand has helped personify MetLife's friendly and caring attitude as well as enhance its image of commitment and trustworthiness. The Peanuts campaign, which is used by many MetLife affiliates, including MetLife in Hong Kong, has proven to be one of the most successful and innovative approaches used in the financial services industry.