Core Values

To achieve this challenging goal, we must stay true to the values that we believe should govern all our relationships with each other, as well as our customers:

	People Count We acknowledge that people are our key resource. We want to be known for empowering people to feel protected, guided and hopeful about their lives.
	Integrity and Honesty We conduct our business endeavors with truth, sincerity and fairness.
	Innovation We are continuously creating and introducing new and original ideas and ways of doing things.
	Financial Strength We operate with an intense dedication to managing monetary resources for strong business results.
	Partnership We work productively in teams toward a common purpose and we value the collective power of diverse work groups.
	Personal Responsibility We encourage our associates to perform as leaders by acting and making decisions independently to get results.